![]() ![]() The deal is a "springboard" for Monster into the alcoholic beverage space, its co-Chief Executive Officer Hilton Schlosberg said in a statement. Monster, whose biggest shareholder is Coca-Cola, currently develops and markets energy drinks brands like Monster Energy, Burn Energy Drink and Full Throttle Energy Drink. Monster said the deal would add craft beer brands Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters and Wasatch to its portfolio but would exclude CANarchy's restaurants. The all-cash deal, announced on Thursday, extends the trend of soft-drink companies branching out to the alcohol space as traditional boundaries between the categories rapidly blur.Ĭoca-Cola Co (KO.N) has tied up with brewer Constellation Brands Inc (STZ.N) to launch Fresca-branded ready-to-drink cocktails, while rival PepsiCo Inc (PEP.O) has partnered with Boston Beer Co (SAM.N) to launch a Mountain Dew-branded alcoholic beverage. ![]() Jan 13 (Reuters) - Energy drinks maker Monster Beverage Corp (MNST.O) is entering the alcoholic drinks market through a $330 million deal for craft beer and hard seltzer producer CANarchy Craft Brewery Collective LLC. ![]()
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